Case Study
Sustainable Growth Through Product-Led Strategies
Client
CK Contraktor
Services
Product-Led Growth
What
By fostering a product-led strategy approach, I reorganized Contraktor’s fragmented product portfolio into a cohesive growth strategy aligned with both customer needs and business objectives.
How
I transformed 'Assinatura Gratis' into a freemium plan, repositioned 'Light' as the basic paid plan, introduced 'Essential' with enhanced features, and developed an Enterprise plan for a sales-led growth approach.
Result
Collaborating with cross-functional teams, I defined product functionalities, set pricing strategies, and established upsell triggers, resulting in a clear product portfolio and sustainable growth strategy that has driven business success since 2020.