
Founder of CogNative, author and advisor
I’ve spent my career asking what systems do to the people inside them.
Founder of CogNative and advisor on judgment, decision-making and cognitive authorship in AI-driven organizations.
Researcher at the intersection of cognitive science, automation bias and professional expertise.
MBA in Decision Science, postgraduate qualification in Anthropology and bachelor’s degree in Law, specializing in Digital Law.
Machine Learning Specialization from Stanford and DeepLearning.AI.
12 years in law and business strategy · 6 years in digital product leadership
Led Condé Nast’s first AI innovation program
Writing on AI and human cognition since 2019
Now let me explain what the CV doesn’t.
YES, I'M A SCI-FI READER
Science fiction, at its best, has never really been about spaceships or alien civilisations.
That lens took me through some unusual places.
AND THEN THE CONDITIONS CHANGED
Generative AI arrived, not as a distant future, but as the present.
And it did exactly what the best science fiction had warned it would.
Not with robots. Not with superintelligence.
Quietly, inside the workflows of people who were good at their jobs, taking, for the first time, not just the effort, but the thinking those people used to do themselves.

A Curiosity
Susan Calvin. Asimov’s robopsychologist. The scientist who studied artificial minds to understand what they revealed about human ones. This is the posture I bring to the work: not watching from a distance, but looking precisely at what happens between human and machine, what becomes possible and what is quietly taken away.
THE PATTERN I FOUND
I studied, researched and interviewed more than 30 experienced professionals across industries in Europe, India and Brazil. I listened for the hesitation beneath the productivity gains and found a consistent pattern. They were not losing their jobs. They were losing something harder to name: whether their judgment was still genuinely theirs, and whether their decisions reflected their thinking, experience and accountability rather than a polished output they had approved.
A first conversation costs nothing except honesty. We start with what you're already feeling — and see where it leads.
