I’m a strategist and facilitator focused on helping leadership teams and growing companies close the gap between strategy and execution.
With over a decade of experience across business strategy, product innovation, and team leadership, I guide organizations through growth challenges, strategic transitions, and complexity — bringing clarity, focus, and structure to moments that matter most.
I’ve led global initiatives for brands like Vogue, Glamour, and Allure, and supported startups, scale-ups, and SMEs as they navigated critical turning points in their journeys.
Today, my work centers on helping teams:
Make sense of complexity
Align around a clear, actionable strategy
Build the systems and habits needed to move from vision to execution
I’m currently developing The Clarity Framework—a practical system designed to help companies structure strategic thinking, focus execution, and scale with alignment and purpose. (More on this soon.)
Whether it’s facilitating strategic workshops, designing execution plans, or coaching leadership teams through decision-making and realignment, I always focus on clarity, simplicity, and intentional growth.
Why Work With Me?
Strategic Alignment
Translate your vision into priorities your teams can act on confidently.
Execution Clarity
Move from scattered initiatives to structured, measurable momentum.
Leadership Empowerment
Strengthen decision-making, cross-functional collaboration, and strategic resilience.
Risk-Aware Innovation
My background in law and digital transformation (including GDPR compliance) ensures your innovation efforts align with regulatory and future-readiness standards.
I believe clarity is the catalyst for meaningful, sustainable growth—and I’m here to help organizations turn their strategy into confident action.
Let’s move from complexity to clarity — together.
My principles
Flexibility
Embrace Change, Drive Progress
I thrive in fast-moving, unpredictable situations, ensuring seamless transitions and fostering resilience in the face of change.
Strategic Vision
See the Bigger Picture
I connect immediate priorities to broader objectives, crafting strategies that anticipate risks and capitalize on opportunities.
Decisiveness
Act with Clarity and Confidence
I excel in high-pressure situations, analyzing options and acting decisively to achieve the best outcomes, even with limited data.
Critical Thinking
Simplify Complexity
I bring clarity to ambiguity, analyzing problems systematically to identify root causes and craft effective strategies.
Creativity
Innovate Beyond Boundaries
I inspire teams to explore unconventional solutions, balancing bold ideas with feasibility for impactful outcomes.
Self-Improvement
Commit to Lifelong Learning
I challenge myself and others to step beyond comfort zones, fostering a culture of development and future-readiness.
Developing Others
Empower Growth in Everyone
I am dedicated to helping individuals and teams unlock their strengths, guiding them toward success with empathy and encouragement
Experience
Product Strategy & Career Development Mentor
Adp List
2024
Senior Product Manager
Condé nast
2022 - 2024
Group Product Manager
Aftersale
2021 - 2022
Product Lead
CK Contraktor
2020 - 2021
Co-founder / Innovation Consultant
Heed Legal Design
2018 - 2020
Business Strategist / Senior Tax Expert
OVD Group
2012 - 2020
Member of the Taxpayer and Fiscal Resources Council
Taxpayer and Fiscal Resources Council of Paraná State
2011 - 2015
Business Strategist & Senior Tax Lawyer
Amaral Yazbek Associate Lawyers
2008 - 2012
Forecasting Skills: See the Future Before it Happens
Institute for the Future
Future Thinking
Institute for the Future
Innovation Management
Erasmus University Rotterdam
Unsupervised Learning, Recommenders, Reinforcement learning
DeepLearning.AI and Stanford Online
Advanced Learning Algorithms
DeepLearning.AI and Stanford Online
Executive Education in Generative AI, Implications & Opportunities for Business
RMIT University
MBA in Decision Science: Psychology, Economics and Consumption
Vale do Rio dos Sinos University
Post-Graduation in Anthropology
Unyleya University
Executive Education in Digital Law
Insper - Institute of Education & Research
Bachelor in Law
Faculdade Estadual de Direito do Norte Pioneiro
OKR Leader Certified
AIB Institute
Digital Product Leadership
TERA
User Research - Methods and Best Practices
Interaction Design Foundation
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Get your Product Used: Adoption & Appropriation
Interaction Design Foundation
Professional OKR Coach Certified
AIB Institute
Professional Team Metrics Certified
AIB Institute
Professional Product Metrics Certified
AIB Institute
Human-Computer Interaction
Interaction Design Foundation