I’m a strategic product innovation leader passionate about turning complex challenges into scalable growth and measurable results. With over a decade of experience spanning product management, business design, and digital transformation, I specialize in aligning vision with execution to deliver lasting impact.
I’ve led global initiatives for brands like Vogue, Glamour, and Allure, among others, where I developed scalable product strategies, unlocked new revenue streams, and strengthened cross-functional collaboration. My expertise lies in transforming complexity into clarity—whether it’s scaling product portfolios, enhancing team collaboration, or guiding organizations through OKR frameworks.
Why Work With Me?
Growth Strategy
Uncover revenue opportunities, scale digital products, and drive sustainable growth.
Innovation Strategy
Transform ideas into action with OKR coaching, innovation workshops, and strategy sprints.
Leadership Development
Empower decision-makers with stakeholder management, strategic thinking, and cultural transformation techniques.
I also bring a unique edge with a background in law and digital law, including GDPR compliance expertise, ensuring innovation aligns with regulatory security and future-ready solutions.
With a focus on user-centered design and data-driven decision-making, I’m committed to creating meaningful results that drive growth, efficiency, and innovation.
Let’s turn ideas into impact together.
My principles
Flexibility
Embrace Change, Drive Progress
I thrive in fast-moving, unpredictable situations, ensuring seamless transitions and fostering resilience in the face of change.
Strategic Vision
See the Bigger Picture
I connect immediate priorities to broader objectives, crafting strategies that anticipate risks and capitalize on opportunities.
Decisiveness
Act with Clarity and Confidence
I excel in high-pressure situations, analyzing options and acting decisively to achieve the best outcomes, even with limited data.
Critical Thinking
Simplify Complexity
I bring clarity to ambiguity, analyzing problems systematically to identify root causes and craft effective strategies.
Creativity
Innovate Beyond Boundaries
I inspire teams to explore unconventional solutions, balancing bold ideas with feasibility for impactful outcomes.
Self-Improvement
Commit to Lifelong Learning
I challenge myself and others to step beyond comfort zones, fostering a culture of development and future-readiness.
Developing Others
Empower Growth in Everyone
I am dedicated to helping individuals and teams unlock their strengths, guiding them toward success with empathy and encouragement
Experience
Product Strategy & Career Development Mentor
Adp List
2024
Senior Product Manager
Condé nast
2022 - 2024
Group Product Manager
Aftersale
2021 - 2022
Product Lead
CK Contraktor
2020 - 2021
Co-founder / Innovation Consultant
Heed Legal Design
2018 - 2020
Business Strategist / Senior Tax Expert
OVD Group
2012 - 2020
Forecasting Skills: See the Future Before it Happens
Institute for the Future
Future Thinking
Institute for the Future
Innovation Management
Erasmus University Rotterdam
Unsupervised Learning, Recommenders, Reinforcement learning
DeepLearning.AI and Stanford Online
Advanced Learning Algorithms
DeepLearning.AI and Stanford Online
Executive Education in Generative AI, Implications & Opportunities for Business
RMIT University
MBA in Decision Science: Psychology, Economics and Consumption
Vale do Rio dos Sinos University
Post-Graduation in Anthropology
Unyleya University
Executive Education in Digital Law
Insper - Institute of Education & Research
Bachelor in Law
Faculdade Estadual de Direito do Norte Pioneiro
OKR Leader Certified
AIB Institute
Digital Product Leadership
TERA
User Research - Methods and Best Practices
Interaction Design Foundation
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Get your Product Used: Adoption & Appropriation
Interaction Design Foundation
Professional OKR Coach Certified
AIB Institute
Professional Team Metrics Certified
AIB Institute
Professional Product Metrics Certified
AIB Institute
Human-Computer Interaction
Interaction Design Foundation