Case Study
Global Commerce Redefined
Client
Glamour / Condé Nast
Services
Growth Strategy
What
By fostering a cohesive commerce strategy, I led the creation and launch of Glamour’s shopping channel across five markets (US, Mexico, Spain, UK, and Germany) to streamline commerce content and increase affiliate revenue.
How
Conducting market research and benchmarking best practices, I collaborated with editors, SEO teams, and brand directors to define strategy, structure, and timelines.
Result
The successful launch of these shopping channels generated around $5 million in annual revenue, positioning Glamour to capitalize on new revenue streams through a unified design.