Case Study
Driving Loyalty with Innovation
Client
Aftersale
Services
Product-Led Growth
What
By fostering a culture of practical innovation, I led the development of a simple yet impactful solution at Aftersale to boost customer loyalty and repurchase rates for e-commerce clients.
How
Leveraging an existing Shopify API, we created automated emails that kept discount codes visible and recommended complementary products based on past purchases.
Result
This minimal investment drove significant results, with 15% of users opting to pay for the feature within two months, aligning with Aftersale's goals of enhancing customer retention through efficient, low-effort solutions.